Business Management
BSM-101 Introduction to Business
This course introduces business and the environments in which businesses operate. Students examine the roles of major functional areas of business and interrelationships among them. Organizational theories and techniques are examined, and economic, cultural, political, and technological factors affecting business organizations are evaluated.
Credit Hours: 3-0-3
- Pre Requisite: None
- Co Requisite: None
BSM-105 Computer Applications for Business
This course introduces PC as a tool to be used throughout the KTech programs. It addresses computer literacy and related ethical issues, introduces the Internet, and covers prevalent applications such as word processing, spreadsheet, database, schematic capture, and presentation software. Lab exercises help students develop practical skills and understand the ethical use of computers for business and technical problem-solving.
Credit Hours: 2-2-3
- Pre Requisite: None
- Co Requisite: None
BSM-106 Adv. Computer Applications for Business
This course focuses on contemporary computer cases used by business users to perform various business functions, in addition to computer-based case studies for databases and decision support. Topics include data analysis, decision support cases, business problem identification, financial analysis, software functionality, advanced Excel, and presentation skills.
Credit Hours: 3-2-4
- Pre Requisite: BSM-105
- Co Requisite: None
BSM-127 E-Commerce Foundation
This introductory course in e-Commerce provides a comprehensive overview of e-Commerce terms and concepts, technologies, features of websites, tools used to build an e-Commerce website, and related diverse issues. Students will learn key Internet terms and concepts, major networking protocols and servers, Internet technologies like web browsers and search engines, define e-Commerce, identify marketing goals, payment methods, e-commerce software, and security issues.
Credit Hours: 4-0-4
- Pre Requisite: BSM-101
- Co Requisite: None
BSM-154 Business Information Systems
This course introduces students to systems used in business. It covers the theory and definition of systems and information, functional divisions, levels of management, and different types of information systems required to support business operations. Topics include hardware and software requirements, data management tools, networks, the Internet, critical thinking, problem-solving techniques, information systems development methodologies, and key issues like legal, ethical, and security concerns.
Credit Hours: 3-0-3
- Pre Requisite: None
- Co Requisite: None
BSM-176 Principles of Management
This course examines fundamental management theories and traditional managerial responsibilities in both formal and informal organizational structures. It explores planning, organizing, directing, controlling, and staffing, all with an emphasis on human behaviors.
Credit Hours: 3-0-3
- Pre Requisite: None
- Co Requisite: None
BSM-178 Principles of Marketing
In this course, students apply principles and strategies for marketing products and services to industrial, commercial, and government entities. Topics include how market information and product life cycles affect product and production design, forecasting techniques, interdependencies between marketing and operations functions, and selling skills.
Credit Hours: 3-0-3
- Pre Requisite: BSM-101
- Co Requisite: None
BSM-223 Project Management
This course enhances students’ ability to function in a project leadership role. It explores the project life cycle, budget and timeline management, and different stages of project management from planning to project closure. Students use project management software to design project schedules using methods like bar charts, PERT, and CPM to solve case studies.
Credit Hours: 3-0-3
- Pre Requisite: None
- Co Requisite: None
BSM-228 E-Commerce Business Issues
This course teaches students how to conduct business online and manage the technical issues associated with constructing an e-commerce website. Students will learn the similarities and differences between traditional and electronic commerce, explore e-commerce technologies, and develop skills in areas like usability, e-services, Electronic Data Interchange (EDI), e-business roles, productivity tools, e-commerce software options, security, and web site deployment.
Credit Hours: 3-0-3
- Pre Requisite: BSM-127
- Co Requisite: None
BSM-229 Web Design and Development
This course teaches students how to design and publish websites using the latest development tools and design technologies such as Dynamic HTML, cascading style sheets, JavaScript, Java applets, plug-ins, and multimedia. Students learn to manage the web development process from the user's perspective, implement web design concepts, manage web strategies, use basic and advanced web technologies, understand web servers, internet standards, domain registration, and publish websites using various tools and techniques.
Credit Hours: 3-2-4
- Pre Requisite: IST-152
- Co Requisite: None
BSM-230 Web Applications Development
This course teaches students how to create custom solutions and enterprise-level websites using ASP.NET MVC applications. Students will design and implement web application architectures, create MVC Models, Controllers, and Views, run unit tests, deploy applications, write client-side JavaScript with jQuery, build secure MVC applications, and integrate Windows Azure web services.
Credit Hours: 2-2-3
- Pre Requisite: IST-127 and IST-152
- Co Requisite: None
BSM-231 Internet Systems Management
Students learn basic and advanced implementation and configuration concepts for various Internet systems and services. Basic skills include user management in Windows Server, DNS services, Samba, and FTP configuration. Advanced topics cover installation and configuration of Web, newsgroup, e-mail, and proxy servers, connecting e-commerce databases to Web servers, enabling CGI on Windows, backup and load balancing, and foundational Internet security.
Credit Hours: 3-2-4
- Pre Requisite: BSM-127
- Co Requisite: None
BSM-233 Internet Marketing
The course focuses on internet marketing, differentiating it from traditional marketing and exploring how it complements traditional strategies. It covers foundational internet marketing principles, contemporary marketing tools, and the development of internet marketing strategies. Students develop skills for effective performance in medium to large businesses and prepare for entrepreneurial opportunities.
Credit Hours: 3-0-3
- Pre Requisite: BSM-178
- Co Requisite: None
BSM-235 B2C E-Commerce Systems
The goal of this course is to introduce students to creating custom Business-to-Consumer (B2C) solutions using content management software. Students will describe the role of Commerce Server in developing a B2C website, build and import catalogs, create web pages for displaying and searching catalog data, manage user and group profiles for authentication, create shopping baskets, implement marketing campaigns, and package Commerce Server websites for deployment.
Credit Hours: 2-2-3
- Pre Requisite: BSM-230
- Co Requisite: None
BSM-236 B2B E-Commerce Systems
This course covers the use of information systems and technology to interact, collaborate, and transact business with customers, employees, suppliers, partners, and society. Emphasizing the theory, technologies, and issues of conducting electronic business transactions between businesses, the course examines current and future trends in B2B e-Commerce business models. Topics include procurement processes using traditional and electronic methods, technologies and software for eProcurement, legal, security, and trust issues in electronic transactions, Supply Chain Management (SCM), Electronic Marketplaces, and the role of governments in promoting B2B e-Commerce.
Credit Hours: 3-0-3
- Pre Requisite: BSM-228
- Co Requisite: None
BSM-255 Systems Analysis and Design
This course exposes students to concepts and techniques for analyzing business problems from a systems solution perspective. Students will focus on identifying, defining, analyzing, recommending, and implementing solutions to complex business problems using practical systems analysis methodologies. The course covers planning and implementing business systems projects, understanding advanced PC applications for solving system problems, and the entire project lifecycle from initial need perception to project closure.
Credit Hours: 3-0-3
- Pre Requisite: BSM-154
- Co Requisite: None
BSM-256 Object Oriented Systems Design
This course teaches students object-oriented analysis and design techniques using the Unified Modeling Language (UML) within the Rational Unified Process framework. Topics include object technology and principles such as encapsulation, abstraction, inheritance, and polymorphism. Students study traditional software development life cycles and how the Rational Unified Process enhances these methodologies. The course includes UML diagram examples, requirements gathering, analysis, design techniques, object-oriented design metrics, and concludes with implementation and testing processes.
Credit Hours: 4-0-4
- Pre Requisite: BSM-255
- Co Requisite: None
BSM-258 Database Systems Design
This course teaches students how to plan and design relational database systems. Topics include the theory behind relational databases, relational algebra, Structured Query Language (SQL), and database optimization through normalization. Students will define and describe Database Management Systems (DBMSs), understand relational model terminology, the database design lifecycle, relational database design methodologies, normalization processes, design issues in logical and physical database design, and use SQL and relational algebra. Practical implementation includes using a DBMS to build functional databases based on predefined functional requirements.
Credit Hours: 4-0-4
- Pre Requisite: IST-231
- Co Requisite: None
BSM-274 Final Project
Working in groups, students apply knowledge and skills gained, including problem-solving and project management techniques, to a windows and web solution project. Based on a typical real-world business situation, the project includes gathering and analyzing business requirements, designing, developing, testing, and implementing a software solution for a windows and web computing environment.
Credit Hours: 1-4-3
- Pre Requisite: Final Semester or VPAA Approval
- Co Requisite: None
BSM-279 Consumer Behavior
This course introduces students to understanding and developing information about consumer behavior, covering four basic domains: Psychological Core, Decision-Making Process, Consumer Culture, and Consumer Behavior Outcomes. Topics include motivations, ability, opportunities, memory, knowledge, attitude formation and change, consumer decision processes, social influences, consumer diversity, household and social class influences, values, personality, lifestyle, innovations adoption, resistance, diffusion, symbolic consumer behavior, and their effects.
Credit Hours: 3-0-3
- Pre Requisite: None
- Co Requisite: None
BSM-280 Advertising and Public Relations
This course provides a broad overview of advertising and promotion from an Integrated Brand Promotion (IBP) perspective. It covers areas such as advertising and IBP in business and society, analyzing the advertising environment, the creative process, message placement in conventional and new media, and integrated brand promotion. Topics include advertising theories and practices, industry overview, history, agencies, media planning, strategies, creative techniques, research, social responsibilities, ethics, and sales promotion.
Credit Hours: 3-0-3
- Pre Requisite: BSM-178
- Co Requisite: None
BSM-281 Accounting for Business
This course is intended for students in technology-intensive programs where understanding basic finance and managerial accounting principles is essential for future success. Students are introduced to the accounting system, financial statements, and essential elements of cost and managerial accounting within the context of management decision-making. Topics include capital investment analysis, budgeting methods, the impact of functional areas on financial viability, and the use of accounting in organizational achievement.
Credit Hours: 4-0-4
- Pre Requisite: MATH-107
- Co Requisite: None
BSM-283 Salesmanship
This course introduces students to the world of sales management, addressing the complex and demanding responsibilities of sales personnel. Topics include forecasting, territory management, understanding customer expectations and buyer behavior, gathering feedback, communication, budgeting, and aligning sales goals with marketing goals. The course emphasizes the strategic role of the sales function and the importance of recruiting, training, and rewarding the right salesforce to enhance organizational performance.
Credit Hours: 3-0-3
- Pre Requisite: None
- Co Requisite: None
BSM-285 Market Research Methods
This course provides a perspective on the role of marketing research in today's business world. Topics include the nature and scope of marketing research, data collection methods, data analysis techniques, and marketing research applications. Students will learn how to design and implement effective market research strategies to support business decision-making.
Credit Hours: 3-0-3
- Pre Requisite: None
- Co Requisite: None