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kuwait technical college Enhances Students’ Practical Experience Through Participation in LOYAC’s LAPA Al Moather Plus Program

Kuwait City, Kuwait – kuwait technical college (ktech) has provided students majoring in Business Administration – Marketing with the opportunity to participate in Al Moather Plus Program, a specialised training program offered by LOYAC’s LAPA Academy for Performing Arts.

The programme aims to develop students’ skills in digital media and content creation, strengthen their communication and on-camera presentation abilities, and help them build an influential digital presence through hands-on training and direct engagement with industry experts.

The initiative reflects kuwait technical college’s commitment to enriching the student learning experience and bridging academic knowledge with real-world industry requirements. By providing students with opportunities to learn directly from experienced professionals and practitioners, the College continues to create meaningful learning experiences that support students’ academic development and professional growth.

kuwait technical college is fully sponsoring the participation of a select group of outstanding students, reaffirming its commitment to investing in their potential and providing opportunities that enhance their future career prospects.

The Al Moather Plus program covers the various stages of content creation, from idea development, storytelling, scriptwriting and scene planning to filming, directing, production and publishing across digital platforms. It also focuses on public speaking, on-camera presence, body language and digital marketing, while introducing participants to the applications of artificial intelligence in content creation.

In addition, the program introduces students to the fundamentals of podcast development and production, creative ideation and media identity building. These skills are designed to help students transform their ideas into purposeful, professional content that combines creativity, credibility and an understanding of media responsibility.

The training sessions began with content creator and entrepreneur Ms. Rawan Al Otair, Founder and CEO of Octopus AI, who is leading the first two weeks of the programme. Through her sessions, students are exploring the world of digital media and the fundamentals of content creation, gaining insights into developing compelling ideas and presenting them creatively to reach audiences and create a meaningful, positive impact.

The programme also featured a specialised session on media responsibility and publishing ethics, delivered by Dr. Hussein Al Abdullah, lawyer, Founder and Managing Partner of Arkan Legal Consultancy. The session highlighted the importance of credibility in content creation, the responsibilities associated with publishing and sharing content across digital platforms, and the legal and ethical considerations surrounding media messages and their impact on individuals and society.

These sessions emphasise the importance of combining creative and technical skills with professional and ethical awareness. The impact of content extends beyond its reach and visibility to include the quality and credibility of its message and its ability to deliver genuine value to audiences.

Commenting on the students’ participation, Dr. Anwaar Mohammed Al Kandari, Assistant Dean of the College of Business Administration at Kuwait technical college, said:

“We believe at kuwait technical college that education extends beyond what students learn inside the classroom. It also encompasses practical experience and direct engagement with specialists and industry experts, enabling students to develop a deeper understanding of their chosen fields and the expectations of the labour market. The Al Moather Plus program is a practical reflection of this approach, offering our students the opportunity to learn from experienced professionals, develop their skills through hands-on training and direct interaction, and connect their academic studies with real-world applications in media and content creation.”

She added: “We are proud to offer our students the opportunity to participate in a program delivered by LOYAC’s LAPA Academy, and we look forward to seeing this experience contribute to discovering their potential, developing their capabilities and strengthening their presence, while reinforcing the importance of active participation in society. We wish all participating students every success and hope they gain valuable insights that will support their academic and professional journeys.”

Ms. Farea Al Saqqaf, Managing Executive Member of the Board of Directors of LOYAC’s LAPA Academy for Performing Arts, said:

“We believe that young people are the nation’s greatest asset, and that empowering them begins with providing the tools and skills they need to express themselves and make a positive impact on their communities. This belief inspired the Al Moather Plus program, which responds to the rapid transformations taking place in digital media, where content creation is no longer simply a hobby, but a profession and a responsibility that require creativity, knowledge and awareness.”

She added: “We are delighted to welcome students from kuwait technical college to this edition of the programme. This partnership reflects our belief in the importance of collaboration between academic institutions and civil society organisations in preparing a generation that understands the power of influence and knows how to use it responsibly.

Through Al Moather Plus program, we strive to provide participants with a comprehensive experience that combines artistic and technical skills with credibility and media responsibility, helping them become content creators with a meaningful message and a genuine impact, rather than simply pursuing views and follower counts. We look forward to seeing the outcomes of this experience reflected in their work and future professional journeys.”

kuwait technical college’s participation in the Al Moather Plus program underscores the College’s continued commitment to providing applied learning opportunities that enrich students’ experience, broaden their professional horizons and facilitate direct engagement with industry specialists. The experience also deepens students’ understanding of the digital media sector and equips them with practical skills applicable to marketing, communications and content creation, helping prepare them for the evolving demands of today’s professional landscape.